Best Budget Program

Bin Label

Pkg. Label

Consumer Line Perception

Better Quality – Medium-sized bulbs
Competitive price point
Basic varieties
Basic presentation

Premium Selection Program

Bin Label

Pkg. Label

Consumer Line Perception

Best Quality – Top-sized bulbs
Attractive mid-range price point
Largest Selection – over 270 varieties
Package and bin labels communicate usage ideas
Life-style design
Includes specialty items

bloomsz Blendsz Program

Bin Label

Pkg. Label

Consumer Line Perception

Best Quality – Top-sized bulbs
Best Quality varieties – Crème de la Crème
Specialty varieties
Varieties are complimentary in height, color and blooming time
Package and bin label pictures are representative of the blooming blend
Easy consumer program – the ‘do it for me’ choice
Extra large bin labels for maximum impact on the sales floor
Many blendsz to choose from – and growing

bloomsz Value Program

Bin Label

Pkg. Label

Consumer Line Perception

Better Quality – Medium-sized bulbs
Basic but best-selling varieties
Lowest cost per bulb in the bloomsz line
Larger pack size to minimize cost
Promotional price point
Extra large bin labels for maximum impact on the sales floor
Available in various types of merchandisers

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